Genevieve Milne

Senior New Business and Marketing Executive at Verb Brands

Genevieve Milne's work experience includes various roles in different companies.

From 2021 to the present, they have been working at VERB Brands, a leading luxury digital marketing agency. Genevieve started as a Paid Media Executive and then moved up to become a Senior Paid Media Executive. Currently, they hold the position of Senior New Business and Marketing Executive.

In 2019, Genevieve joined COCOON, a tech startup in the fashion industry. Genevieve was one of the founding team members and held the role of Operations and Customer Experience. Their responsibilities included managing the end-to-end customer experience, supporting various functions such as brand, digital marketing, and e-commerce, and designing 1:1 CRM programs.

During the same year, Genevieve also had a summer internship at Diagonal View, a global leader in digital video production and social media. Their role involved identifying growth opportunities for high-profile video creators, social media management, and content planning and production.

In 2018, they worked as an Assistant Marketing Coordinator at Omnify Lighting (formerly Fawoo/DLC LumiSheet). Their main focus was on creating digital and trade assets for integrated marketing campaigns and new product launches. Genevieve also conducted market analysis to deliver CRM leads to the sales team.

In 2017, Genevieve participated in an accelerated leadership program at RBC, one of Canada's largest national banks. Genevieve worked on cross-functional projects for business growth opportunities, including conducting market analyses and identifying growth corridors and improvement opportunities.

In 2016, they gained their initial marketing experience as a Marketing and Administration Assistant at Polyconcept North America. Their responsibilities included supporting the promotional marketing calendar, producing digital marketing assets, and organizing product photoshoots.

Overall, Genevieve has a diverse background in digital marketing, customer experience, market analysis, and project management.

Genevieve Milne obtained a Bachelor's degree in Consumer Behaviour (Marketing) from Western University, which they pursued from 2014 to 2019. In 2018, they also participated in an International Study Abroad Program at The University of Queensland. The specific field of study during this program is not specified.

Links

Timeline

  • Senior New Business and Marketing Executive

    April 1, 2023 - present

  • Senior Paid Media Executive

    March, 2022

  • Paid Media Executive

    April, 2021