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Luis Colón

Creative Director at Verb Products

Luis Colón has over 15 years of work experience in the creative and retail industries. In 2021, they began their current role as Art Director for Verb Products. In 2020, they were the Founder & Creative Director of PHASES, a company that creates handmade products in New York City. From 2010 to 2017, Luis worked at Visual Design & Company LLC as Creative Director, where they were responsible for concept through installation in digital, print, film, events, and experiential. From 2017 to 2020, they were the Global Director, Creative Services, Visual Merchandising & Store Design at Chantecaille Beauté, where they created Global Visual Merchandising and Store Design Global Brand Guidelines, managed the design development and execution of all new & existing merchandising fixtures and props, and led and mentored an in-house Visual Merchandising and Store Design team. From 2014 to 2017, they were the Global Creative Services at Cole Haan. From 2011 to 2014, they were the North America Visual & E-Commerce Manager, Men's Sportswear & Underwear and Store Design & Planning at Calvin Klein. From 2010 to 2011, they were the Global Store Coordinator at Tous. From 2008 to 2010, they were the Manager/Visual Trainer at Adriano Goldschmied. From 2006 to 2008, they were the Visual Merchandiser/Senior Sales Leader at Lush Cosmetics.

Luis Colón's education history includes obtaining a Graduate Certificate in Visual Arts from Harvard University between 2020 and 2021, a Bachelor of Science (B.S.) in Advertising & Marketing Communications from the Fashion Institute of Technology between 2013 and 2014, an Associate of Arts and Sciences (AAS) in Visual Presentation & Exhibition Design from the Fashion Institute of Technology between 2011 and 2013, and an Associate in Applied Science (AAS) in Fashion Merchandising Management from the Fashion Institute of Technology between 2009 and 2011. Luis has also obtained certifications from GoSkills.com in Leadership Training, Measurement Systems Analysis, and Photoshop - Advanced in October 2022, as well as certifications from LinkedIn in Acting Decisively, Extreme Productivity (Blinkist Summary), and Managing Up, Down, and Across the Organization in April 2019.

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