Verde Valle
Krystal Covarrubias is an experienced marketing professional with over 14 years of expertise in brand management and strategic marketing. Currently serving as the Head of Marketing at Verde Valle since May 2009, Krystal is responsible for enhancing profitability through brand portfolio development, creating new business opportunities, and improving decision-making processes. Previously, as a Senior Brand Manager, Krystal oversaw the Isadora brand, focusing on the marketing strategies for refried and whole beans ready to eat. Prior to Verde Valle, Krystal worked at CEDEM - Centro de Dueñez Empresaria from November 2004 to January 2009 as an Operation and Logistic Manager, coordinating national and international events and managing working sessions. Krystal holds a Bachelor’s degree in Marketing from ITESO Universidad Jesuita de Guadalajara and completed an Advanced Study class at Columbia University in 2009.
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Verde Valle
Desde su nacimiento en 1967, Verde Valle se construyó sobre el principio de contribuir activamente a la sana alimentación de sus consumidores en México y el mundo. Hoy, en Verde Valle contamos con distribución en 200 territorios de México y tenemos presencia en países como Cuba y Norteamérica. Contamos con un sofisticado proceso de selección de granos e ingredientes de las mejores cosechas de México y el mundo. Nuestro riguroso control de calidad implementa lo último en ciencia y tecnología, otorgandonos certificaciones FSSC 22000 (Food Safety System Certification), la norma internacional que garantiza la inocuidad de nuestros productos.