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Rowan Gibson

Senior Client Lead at Verian Group

Rowan Gibson is a Senior Client Lead at Verian Group (formerly KANTAR PUBLIC), bringing over 16 years of agency research experience in Australia, particularly in the public sector. Previously, Rowan served as a Research Consultant at The Market Intelligence Co. and as a Research Analyst at Orima Research, where a strong foundation in research skills was established through various government projects. Earlier roles at AA Insurance Ltd involved conducting comprehensive market research, competitor analysis, and internal reporting, along with responsibilities in sales and claims consulting and policy underwriting. Rowan holds a Bachelor of Commerce degree in Economics and Marketing from the University of Auckland.

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Verian Group

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Verian (formerly Kantar Public) is a world leading, independent research, evidence, evaluation, and communications agency, providing services to government and the public realm. We work with our clients to help solve the next generation of public policy challenges. With offices across Europe, APAC and in the US, our consultants and researchers are supported by our unique global data ecosystem. We provide gold standard data on the economy and society to decision makers and engage directly with many millions of citizens each year on their behalf. Combining expertise in human understanding with advanced technologies and data science, our work with clients creates policy interventions, designs better public services, and unlocks behaviour change. We support the rapid development of policy thinking in moments of urgency. We implement policies on the ground. We build communications to reach diverse and complex audiences. We bring global best practice and local expertise. We are Verian. Powering decisions that shape the world.


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