Jim Goers

Jim Goers is an experienced professional in the field of business analytics and display advertising, currently serving as Senior Manager of Business Analytics at Vericast since August 2017. Prior to this role, Jim held various positions at Valassis, including Media Delivery Manager and Digital Media Specialist, where expertise focused on planning, strategy, media buying, analytics, optimization, and execution. Additional experience includes roles at Brand.net, Wunderman Team Detroit, Young & Rubicam, and BBDO Detroit, contributing to a comprehensive background in account management and project oversight. Jim holds a Bachelor of Arts in Advertising from Michigan State University, obtained in 2003.