Kelsey O'Rourke

Kelsey O'Rourke has over a decade of experience in brand development and sales within the consumer packaged goods (CPG) sector. Currently at Vericast since November 2017, Kelsey has held various roles including Growth Solutions Consultant and Director of Digital Sales for Financial Services. Prior to this, Kelsey worked at Catalina USA from June 2012 to October 2017, advancing through roles such as Director of Brand Development and Senior Manager, where responsibilities included managing multi-channel marketing campaigns and uncovering shopper insights. Kelsey began a career in brand development as an intern at Catalina USA and gained experience in public relations during an internship at Elizabeth Arden. Kelsey holds a degree from Villanova University and studied at The London School of Economics and Political Science.