Borja Tourón Porto

Borja Tourón Porto has extensive work experience in business development and sales roles. Borja currently works at Veridas as a Business Development Manager - LATAM, where they are responsible for expanding business opportunities in Latin America. Prior to this, they held the position of Business Development Manager at Veridas as well.

Before joining Veridas, Borja worked as the General Export Manager at Tour On Export. In this role, they facilitated transactions between Spanish companies, primarily in the wine industry, and importers in Kenya. Borja successfully negotiated contracts with 20 Spanish wineries and olive oil producers, penetrating the African market. Borja also established business relationships with importers and distributors in Kenya, Uganda, and Nigeria. Additionally, Borja conducted market research on behalf of international producers and suppliers of oil and wine.

Borja gained further experience as a Gestor Comercial at Euroestrellas, a national distribution group. Borja'sresponsibilities focused on sales, particularly in the wine sector, where they implemented commercial strategies and worked directly with renowned wineries. Borja managed a portfolio of over 200 clients and successfully acquired an average of four new clients per month. Furthermore, Borja designed and implemented a large-scale pricing negotiation system with high-consumption customers, improving key performance indicators in the department.

Earlier in their career, Borja worked as a Field Sales Executive at Diageo in 2019-2020. Borja also served as a Gestor de Exportaciones at La Mesa Española, where they led the launch of a gourmet store and managed various responsibilities within the restaurant.

Borja began their professional career as a Delegado Comercial at Appco España - Agencia de Marketing directo.

Borja Tourón Porto completed a Bachelor's degree in Marketing from the University of Navarra from 2014 to 2018. In 2020 to 2021, they pursued a Master's degree in Máster Universitario en Dirección del Comercio Exterior e Internacionalización de Empresas from UNIR - La Universidad en Internet.