Gabriela Florea

CRO Manager at Verifone

Gabriela Florea has a diverse work experience in the fields of digital marketing, web optimization, copywriting, and editorial work. Gabriela currently works at Verifone as a CRO Manager, where they focus on enhancing the digital experience for merchants and maximizing revenue opportunities. Prior to that, they worked at IBM in various roles, including Testing Navigation Lead, Web Optimization Specialist, Web Optimization Strategist, Digital Journey Strategist, and Digital Optimization Specialist. Gabriela also worked as a Copywriter at Help Net Farma, an Online Editor & Social Media Specialist at Inautonews, and a Web Content Editor at GreenPixel. Additionally, they had roles as a Contributing Editor at Driveco.ro, a Copy Editor at Fundatia Culturala Delta, and an Editorial Intern at Romania libera. Gabriela has consistently demonstrated their expertise in optimizing web pages, improving the user experience, and implementing effective marketing strategies throughout their career.

Gabriela Florea has a diverse education history. In 2010, they graduated from the University of Bucharest with a Bachelor's degree in Journalism and Mass Communication from the Faculty of Journalism and Mass Communication. Prior to that, they attended the National College "Vasile Alecsandri" from 2006 to 2010, specializing in Philology.

In 2016, Gabriela pursued further education and obtained a Master's degree in Business Administration (classes taken in English) from the Academia de Studii Economice din București. Gabriela completed their Master's degree in 2018.

Gabriela has also obtained several additional certifications. In 2009, they received a Diplôme d'études en langue française from the Centre international d'études pédagogiques (CIEP). In 2010, they earned a Certificate of Proficiency in English (CPE) from Cambridge English Language Assessment.

Most recently, in 2020, Gabriela became an Optimizely Certified User for Maestro Level 1, obtaining this certification from Optimizely. Additionally, they hold a Certificate for Project Management Fundamentals from IBM, although the specific details regarding the month and year of obtaining this certification are not provided.

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