Alexandre Lack

Alexandre Lack serves as the Head of Brand at Verisure France since November 2022, overseeing brand and advertising efforts while managing brand consistency, activation, and people management with a team of five. Prior to this role, Alexandre worked as the External Communication Manager at BNP Paribas Leasing Solutions, focusing on global communication strategies and sustainable finance initiatives. Previous experience includes serving as the International Communication Manager at BNP Paribas, where Alexandre led B2B marketing campaigns and data management, as well as consulting roles at GEN/US and Hungry and Foolish that involved international communication and campaign execution. Alexandre's career began in product management at Nestlé and Genicorp, alongside marketing roles in various organizations. Educational qualifications include a degree in Digital Marketing & Communication from Université Paris Dauphine and a Master’s in Marketing from IÉSEG School of Management.