Alexandre Lack

Alexandre Lack currently serves as the Head of Brand at Verisure France, responsible for brand and advertising strategies, ensuring brand consistency, managing campaigns across multiple platforms, and overseeing a team of five. Prior experience includes roles as External Communication Manager at BNP Paribas Leasing Solutions, where Alexandre managed sustainable finance communication strategies, and as International Communication Manager at BNP Paribas, focusing on B2B market campaigns and brand content. With extensive experience in project management at GEN/US and Hungry and Foolish, Alexandre has a strong background in launching international campaigns and managing brand strategies. Earlier career roles include positions at Publicis Conseil and Nestle, highlighting expertise in product management and strategic marketing. Alexandre holds a Master’s degree in Marketing from IÉSEG School of Management and a Digital Marketing & Communication degree from Université Paris Dauphine - PSL.