Anne-Laure Ruuska

Anne-Laure Ruuska is an accomplished marketing professional with extensive experience in brand management and communications across various industries. Currently serving as Group Brand Director at Verisure since October 2019, Anne-Laure leads global brand strategies and mass media communications while fostering collaboration for successful product launches. Previously, as Responsable de Marque for Verisure par Securitas Direct, brand positioning and long-term brand equity were key focuses. Prior roles include Marketing Manager for Häagen-Dazs at General Mills, where brand identity modernization and campaign development were emphasized, as well as International Marketing Manager for Tyrrells Potato Crisps, and Global Category Manager for Green & Black's, among others. With a Master's degree in Marketing from HEC Paris, Anne-Laure possesses a strong foundation in brand strategy and consumer insights.