Arwa Maamar is a Product Owner specializing in B2C Analytics, with a focus on performance management, business intelligence, artificial intelligence, predictive analytics, and marketing ROI. Currently, they serve as the Responsable Data BI - Analytics at Verisure, where they track marketing campaign performance and develop SQL views and Python scripts for data automation. Arwa has held various positions in data analysis and consultation, including roles at Bouygues Telecom Entreprises and Micropole, and has garnered experience in data visualization and dashboard creation. They hold a Master 2 in Engineering in Decision-Making and Economic Evaluation from Université Lumière.
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