Houda B.

Houda B. is a seasoned sales professional with extensive experience in strategic sales management across various sectors, particularly in omnichannel retail and e-commerce. Currently serving as Head of Sales for Omnichannel at Verisure and formerly holding multiple sales leadership positions at Arlo Technologies, Houda has demonstrated expertise in deploying national marketing campaigns and managing significant retail partnerships. Prior roles include leading retail and online sales efforts for Glanbia Performance Nutrition, managing key accounts at COMEBACK, and driving sales initiatives at Ferrero and Sony. Houda holds a Master’s degree in Brand Strategy and Innovation from IDRAC Lyon and a Bachelor’s degree in Business Administration from Université de Tours.