Veritas Communications
Christine McDermott began their work experience in 2009 as a Digital Lead at Uniq, where they worked until 2015. Christine then joined Veritas Communications as a Director, Digital Content Strategist and later became Vice President, Influencer Content Strategist. At Veritas, Christine provided strategic guidance and thought leadership for digital communications, working with clients in various industries and mentoring talented individuals within the agency. In 2019, they joined Meat & Produce as Vice President and eventually became SVP, Digital Performance.
Christine McDermott completed their education at the University of Toronto. Christine obtained a Digital Strategy & Communications Management Certificate in 2015-2016, a Digital Marketing Management Certificate in 2013-2014, and an Honours Bachelor of Science degree (field of study unknown) from the University of Toronto. Additionally, they earned a Certificate in Digital Media from OCAD University in 2012-2013.
Veritas Communications
Veritas Communications is a North American agency that walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. The agency specializes in influencer marketing and reaching brand advocates through digital, social media, promotional and traditional channels. Veritas is a part of Stagwell Global and is headquartered in Toronto with offices in Montreal and in New York City. Veritas Communications est une agence Nord-Américaine qui navigue entre les relations publiques et le marketing pour inspirer un bouche-à-oreille positif et encourager la préférence de marque. L’agence se spécialise dans le marketing d’influence et l’intégration des défenseurs de la marque par le biais des média sociaux, des promotions, et les canaux numériques et traditionnels. Veritas fait partie de Stagwell Global, et a son siège social à Toronto avec un bureau à Montréal et à New York.