Ali Baker

Ali Baker is an experienced professional in e-commerce and digital marketing with a career spanning over two decades. Currently serving as the E-commerce/Digital Senior Experience Manager at Verizon since March 2013, Ali leads digital sales strategy and transformation initiatives to enhance mobile phone and plan sales through optimization and personalization. Previous roles include E-commerce Program Lead at Lord + Taylor, where Ali managed a website re-platforming project, and E-commerce/Internet Marketing Manager at Canon USA, focusing on website design and performance analysis. Notable earlier positions include E-commerce Head at New York & Company and E-commerce Marketing & Merchandising at Viacom. Ali co-founded Home & Leisure, successfully growing its online division, and held the role of Head Of Digital at Horstmann Precision. Educational qualifications include a Master's degree in Information Systems from California State University, Fresno, along with user experience certification from the Nielsen Norman Group and training from Cornell University.