Verlo Mattress
Ira Klusendorf, CFE, has extensive experience in marketing, creative direction, and photography. Ira is currently serving as the Vice President of Marketing at Verlo Mattress since January 2023. Before that, they held the position of Director of Marketing at Verlo Mattress starting from September 2020. Prior to their roles at Verlo Mattress, Ira worked at Steinhafels Furniture as the Consumer Marketing Creative Director, leading the development, strategy, and production for all creative elements, as well as the Steinhafels brand strategy. Ira also served as the Video Production Manager at Steinhafels Furniture. Ira gained teaching experience as an Adjunct Instructor at Carroll University from August 2019 to August 2020. Ira started their career as a Photojournalist at WTMJ-TV Journal Broadcast Group in January 2004 and continued in the same role until May 2012. Before that, they worked as a Photojournalist at KTUL from July 2001 to January 2004, and as a Photographer at KWQC TV-6 News from May 2000 to June 2001.
Ira Klusendorf, CFE, obtained a Bachelor's degree from Eastern Illinois University. In addition to their degree, they also have a certification as a Certified Franchise Executive (CFE), which was obtained in November 2022 from the CFE institution.
Verlo Mattress
Verlo Mattress is a company of trusted sleep comfort experts who are passionate about helping people to achieve a better day awake through a more comfortable night’s sleep. Verlo manufactures adjustable mattresses that address specific sleep comfort needs. Verlo mattresses are sold directly to our guests, and are serviced locally with a Lifetime Comfort Guarantee. Founded in 1958, Verlo Mattress was acquired by Marcus Investments LLC in 2012, and is headquartered in Milwaukee, WI. Verlo is a franchise system with 23 locations in Wisconsin, and more than 30 nationwide.