Seth Sparks

Seth Sparks has a diverse work experience in various roles and industries. Seth is currently the Global Head of Digital Marketing at Vermeer Corporation, where they direct the strategy for all digital marketing platforms, e-commerce, and distribution channel communications. Seth also works closely with senior leaders across multiple departments to align digital marketing plans and budgets.

Prior to their current role, Seth worked as an Ethical Experience Designer and Owner at Boss Key Consulting, where they worked with select clients to enhance their customer experience using marketing, UX, and gamification strategies.

Before that, Seth had a long tenure at Nationwide, where they held various positions. Seth served as a Partnership Divestment Manager, leading the initiative to shut down Nationwide's affinity portfolio. Seth also acted as a Partner Experience Product Manager, co-leading the development of an education community and thought-leadership product. Seth's responsibilities in these roles included vendor management, content strategy development, and digital marketing planning and execution.

Seth also worked as a Partner Marketing Operations Consultant at Nationwide, where they managed budgets, technology implementation, and project portfolios. Additionally, they served as a National Partners Marketing Manager, overseeing national partner strategy and campaign design.

Earlier in their career, Seth worked as a Regional Marketing Specialist at Nationwide, a Market Research Sr. Analyst at Nationwide, and a Sales and Retention Agent.

Seth began their career as a Search Marketing Optimization Analyst at Meredith Corporation.

Overall, Seth's work experience showcases their expertise in digital marketing, customer experience enhancement, partnership management, and strategic planning.

Seth Sparks holds a Master of Science (MS) degree in User Experience Design from Kent State University, which they obtained from 2019 to 2020. Prior to that, they completed their MBA in Technology and Innovation Management at Iowa State University - Ivy College of Business from 2010 to 2012. Seth also has a Bachelor of Arts (B.A.) degree in Business Management and Marketing from Central College, acquired from 2001 to 2005. Additionally, they have obtained various certifications in fields such as SEO, digital marketing, content marketing, and more from institutions including Semrush, Miro, HubSpot Academy, Udemy, Association of National Advertisers, Google, and YouTube.