Alyssa McDermott

Alyssa McDermott is a seasoned marketing professional currently serving as the Digital Marketing Strategy Practice Lead at Verndale since August 2025. Prior experience includes prominent roles at Project 3 Consulting, where Alyssa advanced through leadership positions, ultimately becoming Senior Account Director, overseeing enterprise accounts and client growth strategy. Alyssa has also played key roles as Vice President of Field Operations and Director of Client Success, achieving high client renewal rates and developing successful engagement strategies. Earlier career highlights include managing teams and projects at Wunderman Thompson Data and Acceleration, with a focus on solutions engineering and analytics. Alyssa holds a Bachelor of Science degree in Strategic Communication and Spanish from Texas Christian University, complemented by studies at Universidad Pablo de Olavide.