Ilaria Provasi

Ilaria Provasi currently serves as the Associate Manager of Licensing & Special Projects Marketing at Versace since July 2019, overseeing global marketing strategies for various licensed products, including fragrance, home and lifestyle, eyewear, and watches. Responsibilities include collaboration with internal and external teams to develop and execute annual marketing strategies, managing relationships with license partners, and leading 360 license projects. Ilaria's prior experience at Versace includes roles as Marketing Specialist, Marketing Coordinator, Marketing Assistant, and Marketing Intern, all focused on brand marketing for Versace Jeans Couture and licenses. Earlier career experiences included a Salesperson position at Riccardo Grassi Showroom, a market entry strategy thesis at TresBizz, and a media marketing internship at SuperYacht Times. Ilaria holds a Bachelor's degree in International Business and Management from Hanze and studied at institutions including Universidad de Granada and Università di Pavia.