Matt Cooper

Matt Cooper is an experienced digital marketing professional currently serving as Senior Manager of Digital Marketing at Versiti Inc., where innovative blood health solutions are prioritized. Prior roles include Digital Marketing Manager at IGT, responsible for digital efforts for the Hoosier Lottery, and Director of Creative and Digital Marketing at United Way of Central Indiana, leading an in-house creative team and managing vendor relationships. As Co-Founder of Benchwarmers Marketing, Matt focused on the sports and entertainment sector, overseeing major advertising campaigns for clients including the Indiana Fever and Indiana Pacers. Previous experience also includes a Digital Marketing Manager role at Pacers Sports & Entertainment and various marketing positions at ProTrans International. Matt holds a Bachelor of Science in Business with a focus on Marketing and International Studies from Indiana University - Kelley School of Business.