Michelle Michaels

Michelle Michaels has extensive experience in digital marketing, with a focus on strategy development, campaign execution, and lead generation. Michelle has held senior positions in various companies, including Versium, where they served as the Associate Marketing Director, responsible for leading the marketing department and making martech purchasing decisions. As a Senior Digital Marketing Manager at Versium, Michelle reorganized SEM campaigns to improve performance, resulting in a 200% increase in conversions and lowered CPAs by up to 75%.

Michelle also worked as a Marketing Lead at Voast, where they utilized their creativity to spread ideas and inspire others. Michelle gained experience in business development and adoption coordination at Fur Bae Rescue, collaborating with Qatar Animal Welfare Society to help stray and abandoned animals.

In addition, Michelle has held digital marketing roles in companies such as Datafinder, Rational Consulting, Happy Hour Media Group, Blockchain Seattle, Destination Marketing, SpoonRocket, and Spartan Internet Consulting. Michelle'sresponsibilities included managing social media accounts, email marketing, content creation, and utilizing digital marketing tools like Google Adwords and Google Analytics.

Overall, Michelle Michaels has a well-rounded background in digital marketing and has demonstrated expertise in driving campaign success and contributing to the growth of companies.

Michelle Michaels completed their high school education at Grand Haven High School from 2005 to 2009, where they obtained their High School Diploma. Michelle then went on to attend Michigan State University from 2009 to 2013, earning a Bachelor's degree in Marketing. In addition to their formal education, Michelle has also obtained several certifications. In January 2013, they obtained a New Media Driver's License from The Michigan State University Advertising, Public Relations & Retailing Department. In December 2017, they received the Google Adwords Search Advertising Certification from Google. Furthermore, Michelle obtained additional certifications in 2018. Michelle became Trading Academy Certified - Professional and Trading Academy Certified – Practitioner from The Trade Desk in June 2018. Michelle also received the Bing Ads Accredited Professional certification from PPC Freelancer (Google Adwords & Bing Ads) in March 2018.