Barbara Leśniewska

Barbara Leśniewska is an experienced professional in the fields of content strategy and creative effectiveness, currently serving as the Creative Effectiveness & Localization Lead at Versuni since June 2021, with previous roles that include Creative & Content Lead and Content Strategy Manager. Prior to Versuni, Barbara held positions at Philips as a Content Strategy Manager and YouTube as a Strategic Partner Manager, where responsibilities included managing a portfolio of creators and overseeing business development in Central & Eastern Europe. Barbara's career began at Google as an Account Strategist focusing on AdWords. Educational qualifications include a Mini MBA in Brand Management obtained in 2023, a Master's degree in Project Management and Marketing from SGH Warsaw School of Economics, and a Bachelor of Commerce from the University of Otago, alongside a postgraduate degree in Graphic Design from Uniwersytet SWPS.