Marco Caloni

Omnichannel Shopper Experience Manager IIG

Marco Caloni is a seasoned marketing professional currently serving as the Omnichannel Shopper Experience Manager IIG at Versuni since January 2023, where responsibilities include managing the TSM budget and developing shopper-centric strategies that enhance engagement across various touchpoints. With previous experience as the Omnichannel Shopper Experience lead for South Europe and Consumer Marketing Manager for Home Care at Philips, Marco has demonstrated expertise in budget management, market activation planning, and coordination of marketing campaigns across multiple channels. Earlier roles include Trade Shopper Marketing for Domestic Appliances and Junior Trade Marketing Officer, where Marco focused on trade marketing initiatives and customer-specific activation planning. Marco began a career with Ecolab as a Trade Marketing Trainee, concentrating on customer service improvements. A graduate from Università degli Studi di Milano-Bicocca with a Bachelor's degree in Economics, Marco also participated in the International Experience Canada program in 2015.

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