Renata Passos

Renata Passos is a seasoned professional with extensive experience in business management and marketing across various industries. Currently serving as Senior Business Manager at Vertem since February 2018, Renata has effectively managed significant loyalty and incentive campaigns for esteemed clients including Raizen, Carrefour, and Porto Seguro, as well as overseeing the Shell Box fuel credit product generating R$ 7 million annually. Prior roles include Marketing Manager at Saint-Gobain, where Renata managed financial products and insurance for Telhanorte, and Assistant Marketing Manager at Credicard, where responsibilities included promoting client engagement through various promotional activities. Early career experiences include a marketing role at Claro, focused on customer retention and revenue generation, and marketing positions at Sul America Seguros aimed at enhancing broker relationships and promotional efforts. Renata holds an MBA from Insper, expertise in Direct Mail from ABEMD, and a degree in Advertising from FAAP.