Verti
Alejandro Domínguez Feliú has a diverse range of work experience in the field of marketing. Alejandro is currently the Chief Marketing Officer at Verti, a position they have held since June 2023. Prior to this, they served as the Deputy Director of Marketing for Verti from February 2022 to June 2023, and as the Head of Marketing from December 2017 to March 2022.
Before joining Verti, Alejandro co-founded Amarsupiel in 2014, where they held the role of Co-Founder & CMO. Alejandro was also a Professor at ESIC Business & Marketing School, starting in June 2014.
In terms of other roles, Alejandro was the Corporate Head of Digital Advertising at MAPFRE from January 2016 to December 2017. Alejandro worked as a Digital Analyst & Project Manager at Merkle from March 2014 to December 2015. Prior to that, they were a Manager of Business Results at Mindshare Spain from July 2013 to March 2014.
Earlier in their career, Alejandro held positions such as SEM Manager at Clever PPC from September 2012 to August 2013, SEM Specialist at Elowcost from January 2012 to September 2012, and Digital Marketing Analyst at InsureandGo UK in 2011.
Overall, Alejandro has a strong background in marketing, with a focus on digital advertising and data analysis.
Alejandro Domínguez Feliú obtained a Licentiate degree in Economics from the Universidad Complutense de Madrid in 2011. Additionally, they obtained several certifications including Doubleclick Campaign Manager from DoubleClick in July 2015, Commercial Foundation Training Module from Sweetspot Intelligence in December 2014, Google Analytics from Google in July 2014, and Google Adwords from Google in July 2013.
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Verti
Verti is a MAPFRE Group company offering insurance solutions online and over the phone. With subsidiaries in Spain, German, the USA and Italy, the brand has adopted orange as its mainstay color since its inception and sets itself apart by innovating in pricing. Mission, vision and values Verti’s mission is simple: to help its clients maximize the value they get from their insurance. It does this by listening to them, taking good care of them and giving them the information they need. The vision of Verti is to be the number one company in interactive insurance sales, looking after its clients and their possessions. The values the company has defined for itself are based on commitment, the digital generation, creation, people and excitement. COMMITMENT We are a professional team, with lots of experience. We’re in this with you, providing the best solutions so that you get the most out of your insurance. DIGITAL GENERATION We were born in the digital age, and you can see this in our flexibility and drive. We’re always on, offering you quality information that helps you make the right decision. CREATION When it comes to creating solutions, we’re unstoppable. We anticipate your needs to make sure we always have the best option for you to choose. PEOPLE You’re part of our team – we listen to you, we talk to you face-to-face and we stand up for you. EXCITEMENT We love what we do and we want you to feel the same way, the way you feel when you take the first step on a new adventure.