• Verti

  • Carlos Valbuena Casado

Carlos Valbuena Casado

Head of Innovation at Verti

Carlos Valbuena Casado has extensive work experience in the insurance industry, particularly in the field of innovation. Carlos worked at Verti Seguros from 2010 to 2012 in an innovation role. From 2012 to 2013, they served as an Innovation Advisor at MAPFRE Insurance Company Inc. Subsequently, they rejoined Verti Seguros in 2013 as the Head of Innovation.

In 2019, Carlos took on a role as a Business Mentor at insur_space by MAPFRE, where they served until 2020. Prior to their insurance industry roles, Carlos had a long career at MAPFRE, starting in 1992. Carlos held various positions at MAPFRE, including Director of MAPFRE Barajas, Director of Marketing for Club MAPFRE Autos, and Director of Commercial Club MAPFRE Corporativo.

Additionally, Carlos has experience in academia. Carlos worked as a professor at the Universidad Complutense de Madrid, teaching Introduction to Marketing from 2001 to 2004, and Media Advertising from 1998 to 2000. Before that, they worked as an Analyst and Commercial at Accesogroup from 1990 to 1992.

Overall, Carlos Valbuena Casado has a strong background in insurance innovation, with extensive experience in leadership positions and a record of academic contributions in the marketing and advertising fields.

Carlos Valbuena Casado's education history is as follows:

- From 1988 to 1993, Carlos attended the Universidad Complutense de Madrid and obtained a degree in Publicidad with a focus on Relaciones públicas, publicidad y comunicación aplicada.

- In 1994 and 1995, Carlos enrolled in ESIC Business & Marketing School, where they pursued a Master's degree in Dirección Comercial y Marketing (GESCO XXVI).

- In 1998 and 1999, Carlos studied at the Universidad Complutense de Madrid again, this time completing an EXPERTO program in Sociología del Consumo.

- During 1999 and 2000, Carlos attended IESE Business School, focusing on CLIENTING / FIDELIZACIÓN.

- In 2006, Carlos attended ESE Business School, where they studied Liderazgo empresarial.

- From 2008 to 2009, Carlos enrolled in the Executive MBA program at IE Business School, specializing in Administración y gestión de empresas, general.

- In 2009, Carlos started their doctoral studies in Sociología - Nuevas Tendencias Sociales at Universidad Nacional de Educación a Distancia - U.N.E.D.

- In 2010 and 2011, Carlos pursued a Master's degree in Human Centered Innovation at h2i institute.

- From 2016 to 2018, Carlos studied for a Master's degree in Neuromanagement with a focus on Neuroscience at Universidad Rey Juan Carlos.

- In 2016 and 2017, Carlos completed the Digital Marketing & Digital Customer Experience Global Program at ICEMD.

- In 2021, Carlos obtained an Associate's degree in Empresa, gestión, marketing y disciplinas afines at UNIR - La Universidad en Internet.

- Also in 2021, Carlos completed a program on DIGITAL TRANSFORMATION with a focus on Administración y gestión de empresas, general at the University of Virginia.

- In 2022, Carlos received a Learning How to Learn - Course Certificate from Deep Teaching Solutions, specializing in NeuroCiencias del aprendizaje.

Location

Madrid, Spain

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Verti

Verti is a MAPFRE Group company offering insurance solutions online and over the phone. With subsidiaries in Spain, German, the USA and Italy, the brand has adopted orange as its mainstay color since its inception and sets itself apart by innovating in pricing. Mission, vision and values Verti’s mission is simple: to help its clients maximize the value they get from their insurance. It does this by listening to them, taking good care of them and giving them the information they need. The vision of Verti is to be the number one company in interactive insurance sales, looking after its clients and their possessions. The values the company has defined for itself are based on commitment, the digital generation, creation, people and excitement. COMMITMENT We are a professional team, with lots of experience. We’re in this with you, providing the best solutions so that you get the most out of your insurance. DIGITAL GENERATION We were born in the digital age, and you can see this in our flexibility and drive. We’re always on, offering you quality information that helps you make the right decision. CREATION When it comes to creating solutions, we’re unstoppable. We anticipate your needs to make sure we always have the best option for you to choose. PEOPLE You’re part of our team – we listen to you, we talk to you face-to-face and we stand up for you. EXCITEMENT We love what we do and we want you to feel the same way, the way you feel when you take the first step on a new adventure.


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Headquarters

Madrid, Spain

Employees

1,001-5,000

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