Verti
José Luis Bernal Zúñiga has extensive experience in the insurance industry. José Luis began their career at Lloyd Adriatico, where they worked as a Controller, focusing on insurance product development and automation. Afterward, they joined Linea Directa Aseguradora, where they served as the Technical Director and played a crucial role in setting up the company. José Luis was responsible for pricing, product development, and market intelligence.
José Luis then moved to Royal Bank of Scotland as the Technical Insurance Director for China and later joined Zurich as the Managing Director for EGI Direct Spain.
In 2009, they joined Mapfre as the Head of New Insurance Projects, where they developed strategies to reach new customers and established a direct player in the Spanish insurance market.
José Luis also served as the CEO of verti Seguros, running the Verti start-up, specializing in motor, motorbike, home, and pet insurance in the Spanish market.
In 2016, they became a board member for both Rastreator and Preminen.
From 2019, José Luis joined Verti as the CEO of the USA division, overseeing the company's operations.
Currently, they hold the position of Chief Digital and Data Officer for MAPFRE in the USA. Their responsibilities involve driving digital and data initiatives for the company.
Overall, José Luis Bernal Zúñiga has held various leadership roles and has been instrumental in driving growth and innovation in the insurance industry.
José Luis Bernal Zúñiga's education history begins with their completion of pre-university education at Lycée Français de Madrid from 1970 to 1984, where they obtained a Bacalaureat degree. José Luis then pursued an Associate's Degree in Actuarial Science at Universidad Complutense de Madrid from 1984 to 1991. In 1993, they obtained a Master's Degree in General Insurance with a specialization in Motor Insurance from Inese Formación.
José continued their education with several executive programs at renowned institutions. In 2006, they attended the Harvard Business School for the Executive Program in Leadership, Marketing, and Customer Service. Additionally, during the same year, they completed the Executive Program in Corporate Strategy at The University of Chicago Booth School of Business.
In 2007, José attended Cheung Kong Graduate School of Business for a Specific Program focusing on gaining an insider view of China. In 2014, they pursued an Executive Program in Driving Change Successfully at IESE Business School. The following year, in 2015, they completed the Global Management Program (In-company for MAPFRE) at IESE Business School, emphasizing management and leadership.
José's recent educational pursuits include an Executive Program in Marketing at ICEMD in 2017. In 2016, they also attended the IMD for the Executive Program in Digital Transformation.
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Verti
Verti is a MAPFRE Group company offering insurance solutions online and over the phone. With subsidiaries in Spain, German, the USA and Italy, the brand has adopted orange as its mainstay color since its inception and sets itself apart by innovating in pricing. Mission, vision and values Verti’s mission is simple: to help its clients maximize the value they get from their insurance. It does this by listening to them, taking good care of them and giving them the information they need. The vision of Verti is to be the number one company in interactive insurance sales, looking after its clients and their possessions. The values the company has defined for itself are based on commitment, the digital generation, creation, people and excitement. COMMITMENT We are a professional team, with lots of experience. We’re in this with you, providing the best solutions so that you get the most out of your insurance. DIGITAL GENERATION We were born in the digital age, and you can see this in our flexibility and drive. We’re always on, offering you quality information that helps you make the right decision. CREATION When it comes to creating solutions, we’re unstoppable. We anticipate your needs to make sure we always have the best option for you to choose. PEOPLE You’re part of our team – we listen to you, we talk to you face-to-face and we stand up for you. EXCITEMENT We love what we do and we want you to feel the same way, the way you feel when you take the first step on a new adventure.