Vertice AI
Mitch Rutledge has extensive work experience in the software industry. Mitch co-founded Vertice AI in 2022 and currently holds the position of CEO. Prior to this, they worked at SAS for over a decade, starting as an Account Executive in 2010 and gradually advancing to become the Sales Director for the United Kingdom & Ireland. In this role, they led a team responsible for transforming SAS' go-to-market approach and evangelizing the use of AI and machine learning across various industries. Before joining SAS, Rutledge held various roles at Manhattan Associates, including Account Executive, Solution Consultant, and Consulting Manager for Professional Services.
Mitch Rutledge attended the Georgia Institute of Technology from 1992 to 1997 and obtained a Bachelor's degree in Chemical Engineering.
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Vertice AI
A credit union’s primary charter is creating better financial outcomes for their members. To do this, they must know their members well. Leveraging member data with AI allows credit unions to provide better financial outcomes for their members while managing the risk and wellbeing of the organization. Vertice AI is the intersection of marketing and AI. We provide actionable and measurable member intelligence to help credit unions offer members the right products, solutions and services at the right time using the next generation of cloud-based AI technologies. Credit unions struggle to leverage their customer data assets to their full potential. Vertice AI addresses this, providing actionable recommendations for the best product and service journey for every member. Our solutions are delivered in a concise, consumable format for marketing and customer success teams to create campaigns and engagement plans that drive real member growth AND measure that growth. Our cloud-based solution uses the right analytics and AI to identify the right journey for members by: • Identifying the right next offering for each member • Recommending how to engage • Measuring the results and impact of marketing execution We are focused on growing the engagement with existing members and identifying the member-specific questions of Who? What? And How?