Genevieve Tan

Gen leads the account servicing team in the Asia-Pacific region, working closely with key clients to develop successful demand generation plans that outline their critical success factors, define measures for success, identify potential issues, and provide recommendations.

Gen is a well-rounded, analytical, and results-oriented marketer. She has led breakthrough ROI on targeted CRM activities, championed new marketing channels to generate incremental sales revenue, and won “Best Loyalty Marketing Campaign” at the 2012 Marketing Magazine’s Agency Awards.