Lynn Lucente

Director Marketing Operations at Verticurl

Lynn Lucente (Balcius) has over 20 years of work experience in various roles within marketing operations, integration, deployment, delivery, and communications. Lynn is currently serving as the Director of Marketing Operations at Verticurl (a WPP Company) since March 2022. Previously, Lynn worked as a Consultant at HireGenics from June 2021 to March 2022. Prior to that, they held senior-level positions at TIAA-CREF, including Senior Director of Integration, Deployment & Delivery from June 2013 to January 2020, and Director of Institutional Marketing from June 2012 to January 2013. Lynn also worked as the Director of Communications at ACS, a Xerox Company, from August 2010 to June 2012 and as the Director of Integrated Marketing at Fidelity Investments from April 2006 to March 2010. Earlier in their career, they held various positions at Rapid Solutions Group, DST Output (Marketing Services Division), American Softworks, and Computer Associates.

Lynn Lucente (Balcius) holds a Bachelor of Science degree in Finance from Bryant University.

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