Shereen C.

Shereen C. has extensive experience in marketing operations and technology. Shereen has worked as a Director of Marketing Operations & Technology at both Verticurl (a WPP Company) and Ogilvy. In these roles, Shereen has been responsible for building strategies, implementing, integrating, and evaluating martech and data tech stacks to support clients' goals and overcome challenges. Shereen ensures that clients are fully utilizing their investments by understanding business requirements and serves as a technical and operational expert, partnering with stakeholders.

Prior to their director roles, Shereen worked as a Senior Manager of B2B Demand Generation Marketing at Ooma, Inc. in 2020-2021. Shereen also has experience at Hearst, where they worked as a Senior Client Partner, driving digital strategies and working collaboratively with the sales organization to meet revenue and share goals. Shereen was responsible for the development, deployment, and sales execution of digital products and initiatives.

Before Hearst, Shereen worked as a Digital Director at Janta Connection and a Senior Digital Executive at Adtaxi, specializing in designing custom digital solutions for advertisers. Shereen also worked as a Manager of CX at Foxit Software, Inc, a leading provider of PDF and ePub software solutions, and as a Senior Consultant at ICE Consulting, where they provided IT services for small and medium-sized companies.

Overall, Shereen C. has a diverse background in marketing operations, technology, and digital strategies, with a strong focus on optimizing client investments and achieving business goals.

Shereen C. completed the Digital Marketing Strategies program at Kellogg Executive Education from 2019 to 2020, focusing on Data, Automation, AI & Analytics. Prior to that, Shereen attended De Anza College and San Jose State University, but the specific degree and field of study are unknown.