Andy Dagger

Andy Dagger has extensive work experience in various industries, including automotive, energy, and technology. Andy currently holds the position of Head of Marketing Data & Analytics at Vertu Motors plc since January 2022. Prior to this, they worked at E.ON UK as a B2B M&A Strategic Project Lead from April 2021 to December 2021.

Dagger's previous roles include Head of Commercial Optimsation and Analytics at npower, where they were responsible for data analytics, customer insight, and business intelligence for Smart Tech demand generation and performance optimization. Andy also led strategic business cases, business planning, and forecasting, as well as customer engagement and regional operational planning in response to COVID-19 challenges. Andy achieved outstanding results by outperforming demand growth and installation targets in 2020.

Before joining npower, Dagger served as the Head of Marketing at Hometeam, where they specialized in low carbon and smart tech marketing. Their responsibilities included customer insight, targeting and engagement strategy, multi-channel performance marketing, CRM and customer analytics development, and team leadership. Andy successfully exceeded low carbon demand targets in 2017 and achieved market-leading CSAT and NPS scores.

Dagger also held various positions at npower Business Solutions, RWE NPOWER GROUP PLC, AT&T, Concert, AT&T ISTEL, and FINELIST, where they gained experience in business development, strategic planning, commercial finance management, and market analysis.

Throughout their career, Dagger has consistently demonstrated strong analytical and leadership skills, delivering exceptional results and exceeding targets in diverse roles within the marketing, analytics, and finance domains.

Andy Dagger attended The University of Sheffield from 1993 to 1996, where they studied Economics. Andy then pursued a qualification at CIMA, although the specific start and end years are not provided. Furthermore, Andy obtained a Digital Marketing Diploma from The Institute of Direct and Digital Marketing (IDM), however, the exact duration of this program is also not mentioned.