Lydia Martin

Lydia Martin is a seasoned research professional with extensive experience in both qualitative and quantitative methodologies. As Research Director at Verve since January 2019, Lydia has held various roles including Associate Director and Research Manager, overseeing projects that support student recruitment and marketing strategies. Previously, Lydia served as Market Research Officer at the University of Sussex, where responsibilities included managing research projects, data analysis, and engaging with senior stakeholders. Additional experience spans consultancy roles at Crowd DNA and Future Thinking, focusing on client relationships and advertising effectiveness. Lydia's career began at SPARK Qualitative Research Limited, contributing to various aspects of qualitative research, and includes foundational experience as a Field Assistant. Lydia holds a Bachelor of Arts degree in History and Philosophy of Art from the University of Kent and a Foundation degree in Fine Art from the University of the Arts London.