Nicole Baylock

Nicole Baylock is an experienced marketing professional currently serving as the Influencer Marketing Manager at GlossGenius since August 2024. Previously, as Brand Manager at good light cosmetics, Nicole successfully launched the TikTok Shop platform, achieving a 20% increase in average order value in the first quarter through innovative marketing strategies. Nicole's role also encompassed leading a 20-person influencer campaign that resulted in a 38% sales increase at ULTA and a highly profitable collaboration with Netflix’s Heartstopper, yielding over 700% ROI. Earlier positions included Community & Customer Acquisition Coordinator at NEWNESS, where Nicole developed a live programming campaign that engaged 20 brands and generated significant leads, and Social Media Marketing Manager at Kosette Inc, where a substantial increase in Instagram engagement was achieved. Nicole holds a Master of Science in Business Administration and Management from The George Washington University School of Business and a Bachelor of Science in Marketing from The George Washington University.