Lorrin Pascoe

Chief Marketing Officer at Vessi

Lorrin Pascoe is an accomplished marketing leader with extensive experience in driving brand strategy, growth marketing, and advertising across various industries. Currently serving as the Chief Marketing Officer at Vessi since March 2025, Pascoe previously held the same title at KOHO, leading marketing initiatives in the fintech space. Prior experience includes significant roles at Sonos, Inc., where Pascoe was Senior Director of Global Brand & Growth Marketing, focusing on marketing efficiency and revenue growth, and at adidas, where leadership spanned global brand and sports marketing. Education includes a Bachelor's degree in Marketing/Communications from Loyola Marymount University.

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Vessi

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At Vessi, we believe in making change from the ground up. We’re an all-weather footwear brand headquartered in Vancouver, BC. Since our Kickstarter campaign in 2018, we’ve been on a mission to prove that waterproof wear can be both comfortable and stylish. We reimagine classic silhouettes using our proprietary 100% waterproof technology and vegan materials so you can do what you love without worrying about the weather. We’re guided by the belief that to show up for your community, you need to put your best foot forward. So in 2019, we introduced the Vessi Community Fund, where $5 from every pair of shoes sold goes toward funding community projects at home and around the world. Over 1 million pairs sold and $500,000 donated, Vessi is continuing to innovate in the footwear space while creating a positive impact on the community. Named one of North America's fastest growing sneaker start-up, Vessi has been featured in Business Insider (2018) , Forbes (2021), Byrdie (2021), Travel and Leisure (2022), Well + Good (2022) and more. Learn more about Vessi: - vessi.com - instagram.com/vessi


Headquarters

Vancouver, Canada

Employees

51-200

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