Keith Nicholls

Keith Nicholls is a seasoned executive with extensive experience in leadership and acquisitions across various sectors, including veterinary and dental industries. As the Co-Founder and Chief Executive Officer of Vets Central since July 2020, Keith has been instrumental in shaping the company's direction. Prior roles include Chief Commercial Officer at both Smiles Inclusive Limited and National Veterinary Care Ltd, and their tenure at National Dental Care saw him as Head of Mergers & Acquisitions, where Keith led a team to integrate profitable practices. Earlier experience includes roles at Dental Partners and Nicholls General Consulting, providing strategic consulting services. Keith also served as Chief Executive Officer and Managing Director at Simply Superior Supermarkets Group, where Keith stabilized financial performance and drove profitability. Educational qualifications include a Bachelor of Business Administration in Marketing from Griffith University and an Advanced Diploma in International Business from TAFE Queensland.