John Cavanagh

John Cavanagh is an accomplished digital marketing professional with extensive experience in analytics, web strategy, and e-commerce project management. Currently serving as the Analytics & Web Strategy Manager at IVC Evidensia since April 2022 and as the Digital & Search Marketing Manager at Vets Now since April 2016, John specializes in driving revenue through SEO, PPC, voice search, and online reputation management. Prior roles include Digital Marketing Manager at Gecko and extensive project management and digital marketing at Digital Six, where John also held the position of Director. John began the career as an Ebusiness Adviser at West Lothian Council, providing e-commerce support to SMEs. John studied at Edinburgh Napier University.