Jo Bohling

Jo Bohling is a seasoned marketing professional with extensive experience in luxury and digital branding. Currently serving as CMO for VF Group and Yoclo, Jo leads transformational marketing initiatives and fosters collaborations between prestigious brands and top-tier creators. Previously, Jo held the role of Marketing Director at USC, where significant growth was achieved in store expansion and brand partnerships. With a background that includes account management at Bates Dorland Advertising and the development of joint venture brands at Noticed Brands, Jo excels in strategic leadership, digital marketing, and budget management. Jo's educational foundation was built at St Edward's School in Oxford.