Kim McCallum Adams

Kim McCallum Adams is an experienced professional in the health and wellness industry, currently serving as Vice President of Commercial Operations at Vi Transform since October 2021, where the focus is on utilizing AI, data, and gamification to promote healthy living. Prior to this role, Kim held the position of Director of Marketing and Client Manager at Muuv Labs from June 2017 until its merger with Vi Labs, contributing to innovations in health and wellness product development. Kim's extensive experience includes positions at Implus LLC as Senior Education Project Manager for the Fitness Division, and TriggerPoint Performance Therapy as Education Manager, where responsibilities included managing educational programs and relationships with international fitness professionals. Earlier career highlights include work as Editorial Manager for the Journal of Physical Activity & Health at Human Kinetics and as Administrative Consultant for the International Society for Physical Activity & Health. Kim McCallum Adams earned a Master’s degree in Kinesiology from The University of Texas at Austin and a Bachelor’s degree in Psychology from Duke University.