Matt King currently serves as SVP of Product and Operations at Vi, where leadership of Vi Transform involves overseeing product and data platforms, managing P&L, setting strategic direction, and fostering client relationships. Previously, King was VP of Digital Strategy, Content, and Programming at Vi, utilizing AI and data to enhance health and wellness engagement. As co-founder and VP at Muuv Labs, acquired by Vi in 2021, Matt focused on member engagement for health companies. Additional experience includes roles as Director of Product Development at YourTrainer.com, Personal Trainer and Rehab Specialist at Train 4 the Game, Graduate Teaching Assistant at The University of Texas at Austin, and Personal Trainer at Fitness 360. Matt holds an M.Ed. in Kinesiology from The University of Texas at Austin and a BS in Exercise and Movement Science from Missouri State University.
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