Catarina Tomaz

Portugal Marketing Director (Freeport Lisboa Fashion Outlet / Vila do Conde Porto Fashion Outlet) at VIA Outlets

Catarina Tomaz has a diverse work experience spanning from 1994 to 2017. Catarina started their career as a Renault Mégane Project Assistant at Renault Portugal in 1994 and then worked in various roles within the company, including Sales Department at Renault Areeiro (Trade) in 1996 and Marketing Manager at Renault Chelas (trade) in 1997. Catarina then joined Renault Portugal again in 1999, where they were responsible for Internal Communication until 2003. Catarina also worked at Groupe Renault as the Internal Communication Director at Renault Headquarters from 1999 to 2003.

In 2004, Catarina became the Marketing and Communication Manager at ETIC - Technical School of Image and Communication, where they worked until 2008. During this time, they also served as a Marketing and Advertising Teacher at the school.

Catarina's next role was as a Marketing Strategy Consultant at Today in 2005. After that, they joined Freeport as the Marketing Director in 2008. In this position, they managed a team of 15 people and was responsible for the fully integrated marketing strategy and implementation. Catarina worked at Freeport until March 2017, when they joined VIA Outlets as the Portugal Marketing Director. Here they led a team of 25 people and was responsible for the integrated marketing strategy and implementation for two centers in Portugal. Catarina'smain project included the integration of the Vila do Conde center in 2017.

Catarina Tomaz attended IADE from 1990 to 1994, and then INDEG-ISCTE Executive Education from 2011 to 2012. In 2018, they briefly studied at INSEAD in the field of Blue Ocean Strategy. No degrees were mentioned for any of these educational experiences.

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