Founded in 2014, VIA Outlets is Europe's leading owner-operator in redefining the outlet shopping experience.

Providing guests with beautifully local, premium shopping destinations, the team is guided by its 3R elevation strategy: remerchandising, remodelling and remarketing. By bringing together an exceptional mix of international and local premium brands, VIA Outlets creates unexpected and unforgettable shopping experiences whilst paving the way for sustainable shopping.

VIA Outlets consists of 11 premium fashion outlets in nine European countries. With over 1,100 stores across 267,000 sq. m GLA, collectively the centres welcome over 32 million guests annually. In 2020, APG, the largest Dutch pension fund asset manager, became the sole investor in VIA Outlets.

For more information about each outlet centre, please visit:
- Hede Fashion Outlet (Gothenburg, Sweden): www.hedefashionoutlet.com
- Batavia Stad Fashion Outlet (Amsterdam, the Netherlands): www.bataviastad.nl
- Fashion Arena Prague Outlet (Prague, the Czech Republic): www.fashion-arena.cz
- Landquart Fashion Outlet (Zurich, Switzerland): www.landquartfashionoutlet.com
- Mallorca Fashion Outlet (Palma, Spain): www.mallorcafashionoutlet.com
- Freeport Lisboa Fashion Outlet (Lisbon, Portugal): www.freeportfashionoutlet.pt
- Wroclaw Fashion Outlet (Poland): www.wroclawfashionoutlet.com
- Zweibrücken Fashion Outlet (Zweibrücken, Germany): www.zweibrueckenfashionoutlet.com
- Sevilla Fashion Outlet (Seville, Spain): www.sevillafashionoutlet.com
- Vila do Conde Fashion Outlet (Porto, Portugal): www.viladocondefashionoutlet.pt
- Oslo Fashion Outlet (Oslo, Norway): www.oslofashionoutlet.no

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VIA Outlets

VIA Outlets' headquarters in London, United Kingdom

This department is responsible for overseeing retail strategies and marketing initiatives within the Nordic region.

Retail Development

The Finance Team at VIA Outlets oversees the financial health of the company’s 11 premium fashion outlets across Europe. Responsibilities include managing budgets, financial planning, and analysis, ensuring regulatory compliance, and spearheading financial transformations to optimize fiscal performance and efficiency. The team also provides strategic financial insights to support VIA Outlets' 3R elevation strategy of remerchandising, remodelling, and remarketing, contributing to the company’s sustainable growth and redefined shopping experiences.

Finance Team

This department focuses on overseeing and developing retail operations to enhance sales and customer engagement.

Retail Management

The Marketing Team at VIA Outlets is responsible for promoting and enhancing the unique shopping experiences across their 11 premium fashion outlets in Europe. Their duties include strategizing and implementing marketing campaigns, managing digital and CRM initiatives, overseeing brand positioning, and orchestrating events to drive guest engagement and tourism. The team ensures the alignment of VIA Outlets' remerchandising, remodelling, and remarketing efforts to create sustainable and regionally resonant premium shopping destinations.

Marketing Team

The Legal Team at VIA Outlets provides comprehensive legal support across all facets of the company's operations. This includes handling leasing agreements, overseeing compliance with regional and international regulations, managing litigation, protecting intellectual property, and ensuring the legality of commercial transactions. The team also works closely with each outlet centre to navigate local legal landscapes, ensuring smooth and lawful operations across VIA Outlets' diverse portfolio of premium shopping destinations.

Legal Team

This department focuses on overseeing and coordinating leasing activities and strategies across various regions.

Leasing Management

The Operations Team at VIA Outlets ensures the seamless and efficient functioning of its premium fashion outlet centers across Europe. This team is responsible for managing daily operations, maintaining facilities, overseeing security measures, and implementing the company's 3R elevation strategy of remerchandising, remodelling, and remarketing. By coordinating and optimizing these processes, the team delivers exceptional shopping experiences and supports the sustainable growth of VIA Outlets.

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