Founded in 2014, VIA Outlets is Europe's leading owner-operator in redefining the outlet shopping experience.

Providing guests with beautifully local, premium shopping destinations, the team is guided by its 3R elevation strategy: remerchandising, remodelling and remarketing. By bringing together an exceptional mix of international and local premium brands, VIA Outlets creates unexpected and unforgettable shopping experiences whilst paving the way for sustainable shopping.

VIA Outlets consists of 11 premium fashion outlets in nine European countries. With over 1,100 stores across 267,000 sq. m GLA, collectively the centres welcome over 32 million guests annually. In 2020, APG, the largest Dutch pension fund asset manager, became the sole investor in VIA Outlets.

For more information about each outlet centre, please visit:
- Hede Fashion Outlet (Gothenburg, Sweden): www.hedefashionoutlet.com
- Batavia Stad Fashion Outlet (Amsterdam, the Netherlands): www.bataviastad.nl
- Fashion Arena Prague Outlet (Prague, the Czech Republic): www.fashion-arena.cz
- Landquart Fashion Outlet (Zurich, Switzerland): www.landquartfashionoutlet.com
- Mallorca Fashion Outlet (Palma, Spain): www.mallorcafashionoutlet.com
- Freeport Lisboa Fashion Outlet (Lisbon, Portugal): www.freeportfashionoutlet.pt
- Wroclaw Fashion Outlet (Poland): www.wroclawfashionoutlet.com
- Zweibrücken Fashion Outlet (Zweibrücken, Germany): www.zweibrueckenfashionoutlet.com
- Sevilla Fashion Outlet (Seville, Spain): www.sevillafashionoutlet.com
- Vila do Conde Fashion Outlet (Porto, Portugal): www.viladocondefashionoutlet.pt
- Oslo Fashion Outlet (Oslo, Norway): www.oslofashionoutlet.no

Advertising

Leasing

Marketing

Retail

VIA Outlets

Otto Ambagtsheer

Ari Meira

Thierry Seang

Stuart Smith

Rita Schroeven

Petra Horáková

Peter Stals

Maxi Carello

Lee Oliver-Morley

Jorge Sánchez Mera

Jorge Loconsole

Jo Green

Guzmán Aguilar Espinosa

Christopher Stone

Chris Swaby MIWFM

Adam Lukaszek

The Marketing Team at VIA Outlets is responsible for promoting and enhancing the unique shopping experiences across their 11 premium fashion outlets in Europe. Their duties include strategizing and implementing marketing campaigns, managing digital and CRM initiatives, overseeing brand positioning, and orchestrating events to drive guest engagement and tourism. The team ensures the alignment of VIA Outlets' remerchandising, remodelling, and remarketing efforts to create sustainable and regionally resonant premium shopping destinations.

Marketing Team

Finance Team

Legal Team

Marketing Team

About

Team members

Other teams at VIA Outlets

Finance Team

Legal Team