Marketing Team

The Marketing Team at VIA Outlets is responsible for promoting and enhancing the unique shopping experiences across their 11 premium fashion outlets in Europe. Their duties include strategizing and implementing marketing campaigns, managing digital and CRM initiatives, overseeing brand positioning, and orchestrating events to drive guest engagement and tourism. The team ensures the alignment of VIA Outlets' remerchandising, remodelling, and remarketing efforts to create sustainable and regionally resonant premium shopping destinations.