Via Verde
Guilherme Melo Pinto is an experienced professional in management consulting, specializing in the Financial Services sector with a focus on Customer Experience and Digital Transformation. Currently serving as a Customer Experience Manager at Via Verde since April 2025, Guilherme has previously held managerial roles at Deloitte and KPMG Portugal. In addition to consulting work, Guilherme is an accomplished rugby player with a history at Sporting Clube de Portugal and CDUP Rugby, where notable achievements include becoming an Under-23 National and Iberic Champion. Guilherme holds a Master's degree in Management from FEP U. Porto and a specialization in strategy from Kozminski University, complemented by extensive leadership experience in various projects and organizations.
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Via Verde
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Via Verde was born in 1991 as an innovative technological solution that allowed drivers to pay toll charges without stopping their vehicles. Since then, with the dedication of our team and the company stakeholders, we have been enriching our range of services with several new applications for the Via Verde identifier: payments in Galp fuel stations, parking lots and McDrive establishments, as well as access control for historical sites. We have recently integrated Brisa's strategy and repositioned ourselves in the market, with more focus on people and mobility. Via Verde now travels alongside you with Viagens & Vantagens (Journeys and Advantages), a loyalty program that offers exclusive discounts and benefits for our clients. Via Verde Portugal is majority-owned by Brisa and has other shareholders including Ascendi.