Via Verde
Maria Inês Ferreira is a Senior Brand Manager at Via Verde since June 2023. Prior to this role, Maria Inês held positions at Colgate-Palmolive, Unilever, and Nova School of Business and Economics, where Maria Inês gained experience in brand management, retail marketing, and teaching. Maria has a background in business administration and management, with a Master's degree from Nova School of Business and Economics. Maria Inês has worked on various brands such as Dove, Vasenol, Signal, Closeup, and more, demonstrating their expertise in marketing and brand development.
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Via Verde
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Via Verde was born in 1991 as an innovative technological solution that allowed drivers to pay toll charges without stopping their vehicles. Since then, with the dedication of our team and the company stakeholders, we have been enriching our range of services with several new applications for the Via Verde identifier: payments in Galp fuel stations, parking lots and McDrive establishments, as well as access control for historical sites. We have recently integrated Brisa's strategy and repositioned ourselves in the market, with more focus on people and mobility. Via Verde now travels alongside you with Viagens & Vantagens (Journeys and Advantages), a loyalty program that offers exclusive discounts and benefits for our clients. Via Verde Portugal is majority-owned by Brisa and has other shareholders including Ascendi.