Via Verde
Pedro Mourisca is an accomplished professional with extensive experience in management and consulting. Currently serving as Managing Director and Administrador-Delegado at Via Verde Portugal since July 2014, Pedro previously held prominent positions including Executive Board Member at BNV Mobility, Strategic Planning Manager at Brisa, and Consultant roles at The Boston Consulting Group and Ernst & Young. A graduate in Mechanical Engineering from Instituto Superior Técnico, Pedro also holds an MBA in Economics from Northwestern University's Kellogg School of Management, along with several specialized certifications from renowned institutions such as INSEAD and MIT.
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Via Verde
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Via Verde was born in 1991 as an innovative technological solution that allowed drivers to pay toll charges without stopping their vehicles. Since then, with the dedication of our team and the company stakeholders, we have been enriching our range of services with several new applications for the Via Verde identifier: payments in Galp fuel stations, parking lots and McDrive establishments, as well as access control for historical sites. We have recently integrated Brisa's strategy and repositioned ourselves in the market, with more focus on people and mobility. Via Verde now travels alongside you with Viagens & Vantagens (Journeys and Advantages), a loyalty program that offers exclusive discounts and benefits for our clients. Via Verde Portugal is majority-owned by Brisa and has other shareholders including Ascendi.