Via Verde
Ricardo Meireles is a Brand Manager at Via Verde since March 2023. Prior to this role, Meireles worked at Brisa from February 2019 to March 2023 as Dep. Marketing Estratégico - Brand Activaction. Meireles also has experience as Ajudante de Obra Civil. Meireles holds a Mestrado in Informação e Sistemas Empresariais from Instituto Superior Técnico and a Licenciatura in Gestão de Marketing from IPAM.
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Via Verde
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Via Verde was born in 1991 as an innovative technological solution that allowed drivers to pay toll charges without stopping their vehicles. Since then, with the dedication of our team and the company stakeholders, we have been enriching our range of services with several new applications for the Via Verde identifier: payments in Galp fuel stations, parking lots and McDrive establishments, as well as access control for historical sites. We have recently integrated Brisa's strategy and repositioned ourselves in the market, with more focus on people and mobility. Via Verde now travels alongside you with Viagens & Vantagens (Journeys and Advantages), a loyalty program that offers exclusive discounts and benefits for our clients. Via Verde Portugal is majority-owned by Brisa and has other shareholders including Ascendi.