Siddharth Bijpuria

Siddharth Bijpuria has an extensive career in media and communications, currently serving as Vice President & Head of Content Creator Strategy, Growth & Retention Marketing at JioCinema, alongside responsibilities as Vice President & Head of AVOD Content Strategy & Acquisitions. With a history of leadership in content partnerships and corporate marketing, Siddharth has held key roles at Viacom18 Media Private Limited since March 2014. Prior experience includes positions at Genesis BCW, PR Pundit, and Vitcom Consulting, where Siddharth managed high-profile clients such as Ford India and PepsiCo. Academic credentials include a Bachelor's in Journalism and Mass Communication and further studies at the Indian Institute of Management, Calcutta.