Cristiana Ferronatto

Cristiana Ferronatto is a seasoned professional with extensive experience in business transformation, design, and innovation. Currently serving as Head Design for Business Transformation at Viaflow since February 2023, Cristiana founded Cris Ferronatto in October 2016, focusing on methodologies for team engagement and innovation. Previous roles include Associate Specialist at Instituto da Transformação Digital, Affiliate at StartSe, and Co-Founder of Lições do Vale and SalesTrack. With a solid background in sales management as Regional Sales Manager at Ticket and Business Manager at Accentiv' Mimética, Cristiana also has experience in consultancy with Ponto de Referência and marketing management at Livraria do Globo. Educational achievements include an MBA in Business Strategies from Federal University of Rio Grande do Sul and advanced studies in Design Strategies from Unisinos, complemented by a certificate from Northwestern University’s Kellogg School of Management.