Viagens Abreu, S.A.
Adriana Cavalcanti Boeckh is an accomplished marketing professional with extensive experience in both B2B and B2C marketing strategies. Currently serving as Brazil Marketing Manager at Viagens Abreu, S.A. since November 2017, Adriana previously worked at The Coca-Cola Company in various roles, including Sr. Experiential Marketing Manager during the Rio 2016 Olympic Games, where significant marketing initiatives were executed. Contributions also included managing the FIFA World Cup experiential marketing and the successful "Aliados VIPS" loyalty program, which engaged over 50,000 points of sale. Earlier roles at Intelig Telecom and Lojas Americanas S.A. demonstrated skills in strategic planning and category management. Adriana holds a Bachelor's degree in Metallurgical Engineering and a specialization in Economic Engineering from Universidade Federal do Rio de Janeiro.
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Viagens Abreu, S.A.
Established in the city of Porto in the year 1840, ABREU is the world’s oldest travel agency, as well as the largest travel organization in Portugal. The current headquarters remains in Porto, with the main office in Linda–a –Velha, a suburb of Lisbon, in a spacious and modern office building. Abreu has offices throughout mainland Portugal, Madeira and Azores Islands, with over 140 retail locations in the main cities and towns. A steady growth in the Portuguese market lead to the expansion of the company to international locations, with the opening of companies in Brazil, Spain, United States, UK and more recently in Angola. This effort has been accompanied with improvements in infrastructure, communications, technology and the continuing fine tuning of our trademark: quality service to our clients.