Adriana Cavalcanti Boeckh

Adriana Cavalcanti Boeckh is an accomplished marketing professional with extensive experience in both B2B and B2C marketing strategies. Currently serving as Brazil Marketing Manager at Viagens Abreu, S.A. since November 2017, Adriana previously worked at The Coca-Cola Company in various roles, including Sr. Experiential Marketing Manager during the Rio 2016 Olympic Games, where significant marketing initiatives were executed. Contributions also included managing the FIFA World Cup experiential marketing and the successful "Aliados VIPS" loyalty program, which engaged over 50,000 points of sale. Earlier roles at Intelig Telecom and Lojas Americanas S.A. demonstrated skills in strategic planning and category management. Adriana holds a Bachelor's degree in Metallurgical Engineering and a specialization in Economic Engineering from Universidade Federal do Rio de Janeiro.